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Digital Marketing & Operations Specialist

Job Description

A modern, tech-forward hybrid role blending creative production, website management, data analysis, and workflow automation for a growing New Zealand West Coast tourism and property management business. You will work alongside a small, passionate team, including a Manila-based Operations Lead handling admin and concepts.

Job Title

  • Digital Marketing & Operations Specialist

Work Schedule
  • Day Shift
Job Qualifications/Requirements

  • Mandatory:

    • Portfolio showing vertical video editing (CapCut, Adobe Creative Suite, Canva) and graphic design skills (no shooting required).
    • Practical Squarespace experience (content, layouts, page management).
    • Proficiency in data dashboards (Google Analytics, Meta Insights).
    • High attention to detail, visual consistency, and self-guided brand management.
    • Positive, innovative, can-do attitude with independent problem-solving skills.

    Nice-to-Haves:

    • Curiosity/experience with AI tools (ChatGPT, Kie, AI video).
    • Experience with PriceLabs or short-term rental dynamic pricing systems.
    • Background in tourism, property management, or small founder-led businesses.
Job Responsibilities

  • Content Creation & Social Media: Edit vertical short-form videos (Reels, TikToks) and design static graphics matching a high-end aesthetic, using provided raw footage assets to tell compelling travel stories. Maintain brand voice via blueprint processes.

  • Website Management & SEO/GEO: Build, update, and maintain responsive landing pages on Squarespace (hostd.nz and enchanted.nz). Apply localized SEO and GEO optimization to drive direct bookings.

  • Analytics & Targeting: Track traffic, demographics, and engagement using Google Analytics and Meta Insights to optimize audience targeting.

  • Workflow Automation: Learn, design, and implement new automation tools and AI systems (not just maintaining old ones) to reduce manual tasks and boost team productivity.

  • Revenue Support (PriceLabs): Learn dynamic pricing strategies (minimum stays, gap nights, seasonal rates, promos). Over time, assist with weekly pricing reviews, booking pace, and market trend tracking via provided training, webinars, and resources.

To Apply, please create your profile at air.wrkpod.com for your application as this is part of the new application process, and click this link for the job details: here

All successful applicants will be stationed in our office at DUMAGUETE CITY, OR ILOILO CITY. 

Good luck and God Bless!