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Job Description
We are looking for a hands-on Digital Marketing Assistant to support the execution of our marketing activities across content, social media, SEO/AEO, email, website updates, reporting, design and AI-assisted workflows.
This is a junior role suited to someone who is practical, organised, digitally native and eager to learn. You do not need to be a senior marketer or strategy expert. We are looking for someone with strong potential, excellent English, good attention to detail and the ability to follow direction, learn quickly and help get marketing work done.
Our directors already have a clear view of the business goals, customer market, brand direction and marketing strategies we want to test. Your role will be to help turn those ideas into action by supporting day-to-day marketing tasks, creating and improving content, organising campaigns, updating digital channels, preparing reports and helping the team execute more consistently.
AI will also be an important part of the role. We want someone who is comfortable learning and using AI tools to assist with content creation, research, editing, reporting, workflow organisation and marketing productivity, while still applying strong human judgement and quality control.
This role is ideal for someone who has grown up with digital platforms, regularly consumes social media content, understands how people interact online, and wants to build a career in digital marketing.
Job Title
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Digital Marketing Assistant
Work Schedule
- Day Shift
Job Qualifications/Requirements
- 1–3 years of experience in digital marketing, marketing assistance, content creation, social media, communications, business administration or a related field.
- Strong Written and Verbal English is essential. Write in polished, natural and professional English to influence international clients, including couples from Australia, the US, UK, Singapore and other overseas markets.
- Good copywriting ability or strong potential to develop copywriting skills.
- Strong attention to detail, especially in grammar, spelling, formatting, tone and customer-facing content.
- Good basic design sense/taste and hands-on design capability. Experience using tools such as Canva and video-editing tools.
- Comfortable using or learning AI tools such as ChatGPT and other platforms for marketing, content, research, reporting and workflow improvement.
- Strong interest in social media, digital trends and how people consume content today.
- Good analytical ability, with the confidence to review results and suggest improvements.
- Highly organised, detail-oriented and able to manage multiple marketing tasks at once.
- Hands-on attitude and willingness to execute, not just plan.
- Experience in travel, hotels, weddings, luxury, hospitality, tourism or customer service is highly regarded but not essential.
- Experience with tools such as Canva, CapCut, Google Analytics, Google Search Console, Meta Business Suite, WordPress, CRM tools or project management tools would be an advantage.
Job Responsibilities
- Work closely with directors to turn marketing strategy into weekly actions and deliverables.
- Execute marketing activity across website content, SEO, social media, email marketing, CRM, lead nurturing and customer touchpoints.
- Take ownership of day-to-day marketing execution and help ensure work is completed consistently, accurately and on time. This includes building and managing content calendars and campaign timelines.
- Identify gaps in our current marketing activity and recommend practical ways to improve performance, quality and consistency.
- Help improve the customer journey from first discovery through to enquiry, follow-up, venue shortlisting and booking.
- Brand & Visual Execution – Maintain MOW’s brand voice and visual consistency across all client and partner touchpoints, with the ability to create polished, on-brand assets for social media, email campaigns and the website.
- Content & Copywriting – Create, edit and improve high-quality copy for website pages, emails, social media captions, blogs, campaigns and customer communication templates.
- SEO/AEO & Website Growth – Support SEO/AEO and website growth to improve organic search visibility and high-intent traffic through content updates, on-page optimisation, internal linking, landing page improvements and keyword targeting.
- Social Media – Plan and post social media content across platforms such as Instagram, TikTok, Facebook and other relevant channels.
- Analytics – Track marketing performance, conversion, ROI and prepare regular updates, and recommend practical improvements based on results.
- Marketing Efficiency – Use AI tools and agents to improve content creation, research, reporting, workflow efficiency and marketing productivity. Manage and optimise marketing tools and platforms (e.g. Linktree, Ontraport, Blaze AI, website CMS).
- Team Player – Coordinate with sales, partnerships and operations teams to support marketing activity and improve customer-facing communication.
- Join regular director reviews to discuss progress, results, issues, opportunities and next priorities.
Good luck and God Bless!
