Job Description
The Social Media Specialist is responsible for developing, managing, and optimizing WrkPod’s presence across various social media platforms. This role plays a crucial part in enhancing brand awareness, engaging with target audiences, and supporting marketing initiatives to drive business growth.
The ideal candidate possesses a strong understanding of social media trends, content strategy, and analytics, with the ability to develop compelling digital content that aligns with the company’s marketing objectives.
Job Title
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Social Media Specialist
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 2 years of experience in social media management, content creation, or digital marketing.
- Strong understanding of social media platforms, algorithms, and industry best practices.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
- Experience with graphic design and content creation tools (e.g., Canva, Adobe Creative Suite) is an advantage.
- Excellent communication, copywriting, and storytelling skills.
- Analytical mindset with the ability to interpret data and optimize content accordingly.
- Strong organizational skills and ability to manage multiple projects simultaneously.
Job Responsibilities
- Develop and execute social media strategies that align with WrkPod’s overall marketing goals.
- Create, curate, and manage engaging content, including text, images, videos, reels, and graphics, tailored for various social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
- Plan, schedule, and manage content calendars using social media management tools.
- Stay updated on industry trends, platform algorithm changes, and best practices to optimize social media performance.
- Foster and manage online communities by actively engaging with followers through comments, messages, and inquiries.
- Establish and maintain relationships with key stakeholders, including clients, partners, and influencers, to expand WrkPod’s brand reach.
- Monitor social media discussions and trends to identify engagement opportunities.
- Track and analyze social media performance metrics, such as engagement rates, follower growth, and campaign effectiveness.
- Generate detailed reports with actionable insights and recommendations for optimizing content strategies.
- Utilize social media analytics tools (Facebook Insights, Instagram Analytics, Google Analytics, etc.) to measure and refine performance.
- Assist in the development and execution of paid social media campaigns to enhance brand visibility and generate leads.
- Collaborate with the marketing team to align social media efforts with broader marketing campaigns and business objectives.
- Monitor and optimize ad performance to maximize return on investment (ROI).
- Work closely with the Marketing Manager, content creators, and designers to ensure consistent branding across all social media platforms.
- Align social media messaging with WrkPod’s brand identity and strategic goals.
- Support other marketing initiatives, including events, partnerships, and promotional activities.
Good luck and God Bless!