Job Description
We are seeking a dedicated and detail-oriented Social Media Manager to join our Allied Health practice team. This role primarily focuses on managing our social media presence, executing marketing strategies, and maintaining our website to enhance our online visibility and engagement. The ideal candidate will possess excellent communication skills, creativity, and a strong understanding of digital marketing and social media trends.
Job Title
- Social Media Manager
Work Schedule
- Dayshift
Job Qualifications/Requirements
- Proven experience as a Virtual Assistant or in a similar role.
- Strong knowledge of social media platforms and digital marketing tools.
- Excellent written and verbal communication skills.
- Proficiency in using content management systems and basic graphic design tools.
- Ability to work independently and manage multiple tasks simultaneously.
- Knowledge of SEO best practices and website analytics.
Job Responsibilities
- Develop, schedule, and post engaging content across various social media platforms (Facebook, Instagram, LinkedIn, Google Business, etc.).
- Analyze social media metrics to track performance and adjust strategies as needed.
- Monitor and respond to comments and messages in a timely manner.
- Create image content using Canva.
- Engage and collaborate with local businesses on social media.
- Assist in creating and implementing marketing campaigns to promote services and attract new clients.
- Design promotional materials, newsletters, and email campaigns.
- Conduct market research to identify trends and opportunities for growth.
- Update website content regularly to ensure information is current and accurate.
- Optimize the website for search engines (SEO) to increase visibility.
- Monitor website analytics to assess performance and user engagement.
- Manage the eCommerce store.
- Manage automations and campaigns.
- Handle integrations with other software.
- Embed forms into the website.
- Create new forms and journeys for onboarding new clients.
- Manage daily social media activities.
- Respond to comments and messages.
- Monitor social media metrics.
- Post social media content promoting group therapy sessions.
- Create and send newsletters.
- Develop and send email marketing campaigns.
- Send end-of-term emails to update families on changes and closure dates.
- Notify clients and waitlist clients about school holiday programs and group therapy.
Good luck and God Bless!