Job Description
We are seeking a technically skilled Google & Meta Ads Media Buyer to join our team. This role is perfect for somebody who is highly detail oriented, a strongly driven self-learner, mathematically minded, can think strategically and run A/B tests and enjoys working with a high degree of systems & structure. You will be responsible for creating, testing and managing client accounts on both Google & Meta, with the goal of improving account performance. It is not a client facing role.
Job Title
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Senior Google & Meta Ads Media Buyer
Work Schedule
- Day Shift
Job Qualifications/Requirements
- 4-5 years of experience working on Google and Meta Ads campaigns.
- Strong understanding of Google Ads, Facebook Business Manager and Google Analytics.
- Ability to develop and implement data-driven advertising strategies to improve overall account performance.
- Strong ability to interpret data, generate insights, and make informed decisions based on key advertising metrics.
- Skilled in diagnosing and resolving campaign performance issues and technical challenges.
- High level of accuracy in campaign setup, tracking, and reporting.
- Strong analytical and problem-solving skills.
- Diligent, proactive, and able to work independently with minimal supervision.
- Must be driven and able to guide your own learning process.
- Proficient in using ClickUp, Google Drive, and other CRM or required tools.
Job Responsibilities
- Create and deploy effective Meta campaigns using Marrow’s unique methodology, ensuring each client account is optimized for maximum conversions.
- Create and deploy effective Google Ads campaigns using Marrow’s unique methodology, ensuring each client account is optimized for maximum conversions.
- Develop and execute A/B tests to continuously improve email performance, focusing on key metrics such as CPA, AOV, and ROAS.
- Identify areas for optimization within account strategy, providing actionable insights and recommendations to drive customer acquisition and deeper funnel engagement.
- Launch new creatives into the account, and ensure all technical aspects are functioning.
- Monitor and analyze the performance of ad creatives & campaigns, reporting on key metrics and making data-driven decisions for future improvements.
Good luck and God Bless!