Job Description
We’re a growing Australian digital agency looking for an Experienced Copywriter to join our tight-knit creative team. You won’t be buried in a content farm or left guessing whether your work matters. Here, you’ll craft copy that actually converts — website pages that sell, ads that stop the scroll, emails that get opened, and content that ranks.
You’ll work directly with our Australian founders (not through layers of account managers), take ownership of content strategy across multiple brands, and watch your words drive real revenue for businesses across Australia.
If you’re ready to do meaningful work, grow your career with a company that’s scaling fast, and finally get the creative autonomy you’ve been craving — keep reading.
Job Title
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Senior Content Strategist & Copywriter
Work Schedule
- Day Shift
Job Qualifications/Requirements
- 5+ years of professional copywriting experience, preferably in an agency environment.
- Degree in journalism, communications, creative writing, marketing, or a related field.
- Strong portfolio demonstrating website copy, ad copy, and content marketing work (portfolio link required).
- Proven ability to write conversion-focused copy that drives results.
- Excellent understanding of SEO principles and keyword integration.
- Experience writing for social media platforms (Facebook, Instagram) and email marketing.
- Strong research skills and ability to quickly understand new industries and audiences.
- Excellent attention to detail with impeccable grammar and proofreading skills.
- Ability to adapt tone and voice across multiple brands and content formats.
- Strong organisational skills with ability to manage multiple projects and meet deadlines.
- Excellent English fluency with strong written communication and meticulous grammatical accuracy.
- Solid understanding of Australian/British English spelling and grammar conventions.
- Positive, can-do attitude with a genuine enthusiasm for learning and collaboration.
- Bonus points if you have:
• Experience with small businesses and direct-to-consumer marketing.
• Familiarity with email marketing platforms (Klaviyo, Mailchimp).
• Basic understanding of paid advertising and performance metrics.
• Experience with content management systems (WordPress, Shopify).
• Exposure to AI writing tools (ChatGPT, Claude) for productivity enhancement.
• Knowledge of analytics and reporting tools (Google Analytics, social media insights).
Job Responsibilities
- Develop website copy that guides visitors from awareness to conversion — researching target audiences, crafting value propositions, and writing persuasive content that drives action.
- Craft paid social ad copy that stops the scroll and drives clicks — developing creative angles, testing hooks, and refining messaging based on performance data.
- Build organic visibility through strategic blog content — identifying high-value topics, structuring articles for search intent, and positioning brands as industry authorities.
- Shape brand voice across social channels — developing content themes, crafting scrollstopping posts, and building engaged communities.
- Own content planning from strategy to execution — building editorial calendars that align with business goals and keep multiple brands consistently visible.
- Design email journeys that nurture and convert — mapping customer touchpoints, writing sequences that build trust, and optimising for opens and clicks.
- Develop SEO-driven page content that ranks and converts — balancing keyword strategy with compelling copy that keeps readers engaged.
- Script video content that captures attention in seconds — structuring narratives for shortform ads and brand storytelling.
- Translate performance data into actionable insights — producing client reports that connect content efforts to business outcomes.
- Champion Growthify’s brand — developing case studies, thought leadership, and social content that showcases our expertise.
- Partner directly with Australian founders to shape content strategy and brand direction.
- Lead keyword research and SEO strategy — identifying opportunities and weaving search intent into every piece of content.
- Assess and refine brand positioning — conducting tone of voice audits and developing content strategies for new and existing clients.
- Maintain quality standards across all content — editing and refining work from clients and team members.
- Drive continuous improvement — analysing content performance and recommending optimizations based on data.
Good luck and God Bless!