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Recruitment Marketing Lead

Job Description

The Recruitment Marketing Lead is responsible for leading WrkPod’s recruitment marketing strategy by managing all talent attraction channels, owning recruitment campaigns, and driving initiatives that generate a sustainable pipeline of qualified candidates. The role serves as the campaign owner for all recruitment marketing activities—from planning and execution to performance analysis—while collaborating with Recruitment, Marketing, and external partners to ensure alignment with hiring priorities and employer branding standards.

Operating with a high degree of autonomy under the guidance of the Recruitment Manager, the Recruitment Marketing Lead oversees recruitment marketing calendars, sourcing channels, partnerships, events, and recruitment campaigns to improve hiring efficiency and candidate engagement.

Job Title

  • Recruitment Marketing Lead

Work Schedule
  • Day Shift
Job Qualifications/Requirements
  • Bachelor’s degree in Marketing, Communications, Human Resources, Business, or a related field.
  • 3–5 years of experience in Recruitment Marketing, Digital Marketing, Talent Acquisition, or Employer Branding.
  • Experience managing multi-channel recruitment campaigns.
  • Strong knowledge of Facebook, LinkedIn, TikTok, Google, job boards, referral programs, and recruitment marketing platforms.
  • Strong analytical skills with experience using campaign metrics and recruitment data.
  • Excellent stakeholder management and communication skills.
  • Strong project management and organizational abilities.
  • Experience leading cross-functional initiatives.
  • Experience with CRM, ATS, Meta Business Suite, or marketing automation tools is an advantage.
Job Responsibilities
  • Recruitment Marketing Strategy:
    • Develop and execute the annual Recruitment Marketing Plan aligned with hiring priorities.
    • Identify innovative sourcing channels and talent attraction opportunities.
    • Recommend strategies to improve applicant quality and campaign performance.
  • Channel Management (Lead):
    Own and optimize all recruitment marketing channels, including:
    • Facebook
    • LinkedIn
    • TikTok
    • Job Boards
    • WrkPod App
    • Referral Programs
    • School Partnerships
    • Community Partnerships
    • Career Fairs
    • Recruitment Open Houses
    • Livestreams
    • SMS & Email Recruitment Campaigns
    Continuously evaluate channel effectiveness and recommend improvements.
  • Campaign Ownership (Lead):
    Serve as the campaign owner for all recruitment initiatives by:
    • Developing campaign briefs
    • Building campaign timelines
    • Coordinating creative requirements with Marketing
    • Managing campaign launches
    • Monitoring campaign performance
    • Optimizing campaigns based on analytics
    • Conducting post-campaign reviews
  • Recruitment Events & Partnerships:
    • Lead recruitment roadshows, campus hiring, and open houses.
    • Build relationships with schools, LGUs, TESDA, and community organizations.
    • Expand WrkPod’s recruitment presence within target markets.
  • Candidate Attraction:
    • Drive initiatives that increase applicant volume and quality.
    • Improve candidate engagement across recruitment channels.
    • Monitor recruitment inquiries and candidate touchpoints.
  • Analytics & Reporting:
    • Analyze recruitment marketing performance.
    • Track channel effectiveness and sourcing ROI.
    • Prepare monthly reports with actionable recommendations.
    • Monitor campaign KPIs and hiring funnel performance.
  • Cross-functional Leadership:
    • Coordinate with Recruitment, Marketing, Operations, and external vendors.
    • Ensure campaigns are delivered on schedule.
    • Maintain recruitment marketing calendars.
    • Champion continuous improvement across recruitment marketing activities.

To Apply, please create your profile at app.wrkpod.com for your application as this is part of the new application process, and click this link for the job details: here

All successful applicants will be stationed in our office at DUMAGUETE CITY.

Good luck and God Bless!