Job Description
The Marketing Support Officer is responsible for managing and optimising the organization’s digital marketing platforms, including (but not limited to) CRMs, the company website, and email marketing campaigns. This role involves ensuring the effective integration and utilisation of digital tools to support marketing strategies, improve customer engagement, and drive business growth. This is a mid to senior-level position for a male candidate, requiring strategic thinking and leadership in marketing operations.
Job Title
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Marketing Support Officer
Work Schedule
- Day Shift
Job Qualifications/Requirements
- A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Experience in similar roles within digital marketing or marketing support would be beneficial.
- 1-3 years of experience in a marketing support role or a related field.
- Proven experience with digital marketing platforms and CRM systems.
- Strong understanding of SEO, email marketing, and social media management.
- Familiarity with data analytics tools for tracking and measuring marketing performance.
- Excellent communication, organizational, and problem-solving skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
Job Responsibilities
- Manage and optimize digital marketing platforms, including CRMs, the company website, and email marketing systems..
- Increase customer engagement and lead generation through targeted digital marketing campaigns.
- Maintain and enhance the company’s electronic footprint to ensure a seamless and brand-aligned user experience.
- Utilize data analytics to track performance and measure the success of digital marketing initiatives.
- Conduct market research to understand industry trends, customer behavior, and competitive activities.
- Implement automation and integration across digital tools for efficiency.
- Develop and distribute compelling content across digital channels.
- Stay updated on digital marketing trends and continuously seek opportunities for improvement.
- Support and train team members on digital marketing tools and best practices.
- Oversee daily operations of digital platforms, including contact management, workflow creation, and performance monitoring.
- Update and maintain company websites and third-party pages, ensuring content is current and optimized for SEO.
- Design and execute email marketing campaigns, manage subscriber lists, and analyze campaign performance.
- Create engaging content for social media, blogs, and marketing materials.
- Plan and implement digital marketing campaigns, track progress, and adjust strategies as needed.
- Analyze digital marketing metrics to assess effectiveness and make data-driven improvements.
- Work collaboratively with cross-functional teams to align marketing efforts with business goals.
- Conduct market research to stay informed about trends, competitors, and customer preferences.
- Provide technical support and training on digital marketing tools and platforms.
- Assist in IT systems support for the organization.
- Prepare regular reports for management and stakeholders.
- Stay updated on market trends and their impact on customer expectations.
- Ensure compliance with marketing regulations.
- Write proposals and create collateral for new referrers.
- Research and develop suitable marketing platforms.
Good luck and God Bless!