Job Description
We are seeking a highly motivated and creative Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing strategies, digital marketing, content creation, and data analysis. This role involves developing and executing marketing campaigns, analyzing market trends, and creating compelling content to enhance our brand presence and drive business growth.
Job Title
- Marketing Specialist
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Proven experience in managing social media platforms and executing digital marketing campaigns.
- Strong understanding of SEO, SEM, and PPC advertising.
- Proficiency in marketing software and tools, such as Google Analytics, Hootsuite, Mailchimp, etc.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Creative mindset with a passion for marketing and brand building.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience with graphic design and video editing software, such as Adobe Creative Suite.
- Familiarity with CRM systems and marketing automation tools.
- Knowledge of HTML/CSS and web design principles.
Job Responsibilities
- Develop and implement marketing strategies and campaigns across various channels, including digital, social media, email, and traditional media.
- Create and manage content for websites, blogs, social media, and other marketing materials.
- Conduct market research to identify trends, target audiences, and competitive landscape.
- Analyze and report on the performance of marketing campaigns using tools such as Google Analytics, social media analytics, and other reporting software.
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive and effective marketing efforts.
- Manage the company’s social media profiles and presence, including Facebook, Instagram, LinkedIn, Twitter, and other relevant platforms.
- Plan and execute SEO/SEM, email marketing, and PPC advertising campaigns.
- Monitor and optimize marketing campaigns to improve performance and ROI.
- Develop and maintain relationships with external vendors and partners, including agencies, influencers, and media outlets.
- Stay up-to-date with the latest marketing trends, technologies, and best practices.
Good luck and God Bless!