Job Description
We are seeking a talented Marketing and SEO Specialist to lead our marketing efforts. This all-rounder role requires a creative, detail-oriented individual who can manage digital marketing strategies, oversee SEO initiatives, and drive engagement across social media platforms. You’ll play a vital role in building brand awareness, increasing traffic, and ensuring our online platforms stay ahead of the curve.
Job Title
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Marketing/SEO Specialist
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience with CRM tools like ActiveCampaign.
- Strong understanding of SEO, including proficiency with SEMrush or similar tools.
- Experience managing social media platforms.
- Familiarity with Google Local optimization techniques.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Excellent written and verbal communication skills.
- Attention to detail and ability to manage multiple tasks effectively.
- Creativity and adaptability to keep up with emerging trends in digital marketing.
Job Responsibilities
- Create and implement marketing strategies aligned with the company’s goals.
- Stay updated on industry trends to identify and apply innovative marketing practices.
- Manage and optimize the CRM database (ActiveCampaign) to drive email marketing campaigns and customer engagement.
- Design, execute, and analyze email campaigns to enhance lead generation and conversion.
- Oversee content planning, creation, and scheduling for Instagram, Facebook, and LinkedIn.
- Monitor traffic and engagement metrics to refine strategies.
- Use SEO tools like SEMrush to optimize website content and improve search engine rankings.
- Maintain and update the company website to ensure functionality and relevance.
- Implement Google Local SEO best practices to boost local visibility.
- Analyze digital performance metrics across all platforms and provide actionable insights.
- Create detailed performance reports for campaigns, traffic, and user engagement.
Good luck and God Bless!