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Job Description
We are seeking an organized, proactive, and commercially minded professional to help drive the company’s next stage of growth. Working directly with the Founder, you will balance marketing, community engagement, operations, and business development to boost memberships and scale the studio efficiently.
Job Title
-
Growth & Marketing Operations Coordinator
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Skills: Highly organized with a sharp eye for good design layout. A strong communicator with excellent written and verbal English. Highly comfortable with technology and rapid system learning.
- Mindset: Proactive, resourceful, and solutions-focused. Able to work independently, take true ownership of projects, and act as a commercially minded contributor (not just a task-taker).
- Passions: Deeply passionate about wellness, personal growth, community building, marketing, and business innovation. Excited to contribute to a purpose-driven business.
Job Responsibilities
- Marketing & Brand Growth:
• Digital Marketing Execution: Coordinate, manage, and execute the master marketing calendar. Schedule and publish daily/weekly content across social media, email newsletters, and digital platforms.
• Campaigns & Acquisition: Assist with content creation, captions, promotional activities, and launch campaigns. Support referral programs and member acquisition initiatives to improve local brand awareness.
• SEO & Reputation Management: Assist with local SEO and online discoverability with the owner’s support. Drive review generation (Google reviews) and maintain proactive online reputation management.
• Content Coordination & Storytelling: Organize, edit, and repurpose raw content for the social media, website, app, and email marketing. Coordinate video production, publishing, and expand our digital presence through YouTube, blogs, educational content, and community storytelling.
• Brand Integrity & Insights: Collect testimonials, success stories, and member-generated content. Maintain strict brand consistency across all platforms, monitor marketing performance, and prepare monthly analytical reports. - Community Growth & Member Experience:
• Inquiry & Lead Management: Respond to member and prospective member inquiries. Actively follow up with leads, nurture prospective members, and execute automated retention and re-engagement campaigns.
• Relationship & Community Building: Build genuine relationships with members, monitor member feedback, and proactively identify opportunities for studio and service improvements.
• Niche Program Expansion: Help grow emerging and specialized studio programs, including senior wellness classes, teen programs, workshops, and specialty offerings.
• Local Outreach & Partnerships: Support, coordinate, and help build strategic partnerships with aligned local businesses, schools, practitioners, and community organizations. - Events, Workshops & Business Development:
• End-to-End Event Coordination: Plan, coordinate, and actively promote workshops, wellness challenges, and community events. Manage all registrations, logistics, automated communications, and attendee support.
• Facilitator Management: Act as the primary point of contact and support for guest facilitators, presenters, and external instructors.
• Business Development: Research and identify new partnership and strategic growth opportunities. Assist the founder with launching new programs and business initiatives.
• Outcome Tracking: Track event outcomes, total participation metrics, revenue generated, and compile member feedback to optimize future events. - Operations & Systems Management:
• CRM & Booking Optimization: Manage, maintain, and optimize the Arketa CRM and studio booking system. Oversee memberships, automated emails/texts, class schedules, and studio information.
• Timetable & Instructor Logistics: Coordinate live timetable updates and organize instructor coverage/substitutes when required.
• Scalability & Efficiency: Monitor key operational metrics, support the implementation of new tech systems, and continuously improve automation to ensure studio processes remain efficient and scalable. - Financial & Business Reporting:
• Basic Bookkeeping: Maintain clear bookkeeping records and systematically organize daily income and expense information.
• Financial Summaries: Prepare monthly financial summaries and simple profit and loss (P&L) reports for the founder.
Good luck and God Bless!
