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Job Description
We are an Australian corporate leadership and team experience company. We are currently bringing our digital marketing capability in-house from an external agency. Our motto for this role is simple: Google Ads first. Learn the rest with us.
We are seeking a hands-on Google Ads & Performance Marketing Specialist who can take full ownership of our paid search campaigns, optimize budget efficiency, and drive high-quality corporate B2B enquiries.
Job Title
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Google Ads & Performance Marketing Specialist
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Must-Have Qualifications:
- 2 to 3+ years of hands-on Google Ads experience: Proven track record of personally building, running, and optimizing Google Search campaigns (BPO, agency, freelance, or in-house).
- GA4 & Conversion Tracking Fluency: Demonstrated ability to verify tracking codes, set up events/conversions, and troubleshoot broken data.
- Data Fluency & Plain-English Communication: Ability to explain performance metrics (e.g., why CPC changed) clearly to Australian stakeholders without relying on technical jargon.
- Basic WordPress Management: Comfortable logging into WordPress back-end to edit pages, update plugins, or adjust enquiry forms.
- Nice-to-Have Skills:
- Google Ads certifications.
- Experience with ActiveCampaign or B2B high-value lead generation.
- Basic understanding of AI search visibility (AEO/GEO) or schema markup.
Job Responsibilities
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Google Ads & Paid Search (Primary Focus – 70%): Day-to-day management of Google Search campaigns, ad groups, negative keywords, bids, budget pacing, and ad copy. Focus on lowering cost-per-enquiry and driving qualified leads.
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Analytics, Tracking & Reporting (15%): Maintain GA4 setup, configure conversion events, and build clean, plain-language reporting dashboards.
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Organic Search (SEO) & Web Maintenance (15%): Basic WordPress updates, plugin health, landing page creation, and supporting on-page SEO fundamentals over time.
Good luck and God Bless!
