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E-Commerce & Digital Marketing Specialist

Job Description

To grow online product sales by making the website clear, guided, and conversion-focused, while supporting a practitioner-led natural health brand.

Job Title

  • E-Commerce & Digital Marketing Specialist

Work Schedule
  • Day Shift
Job Qualifications/Requirements
  • Ecommerce experience (Shopify preferred).
  • Email marketing experience (e.g. Mailchimp).
  • Strong copywriting skills.
  • Understanding of customer behaviour and conversion.
  • Ability to analyse performance and improve results.
  • Focused on revenue and results.
  • Takes ownership and shows initiative.
  • Works collaboratively with the business owner (who provides clinical direction).
Job Responsibilities
  • Website & Product Optimisation:
    • Upload and maintain products with consistent formatting.
    • Optimise product pages with clear, benefit-led messaging.
    • Improve collections and navigation to guide customer decisions.
    • Keep homepage current with campaigns, offers, and featured products.
    • Ensure the website is clear, easy to use, and conversion-focused.
  • Product Sales & Bundling:
    • Create ready-to-purchase bundles based on key health concerns.
    • Implement cross-sells and product recommendations.
    • Translate naturopathic knowledge into simple product pathways.
    • Position products as solutions, not just individual items.
  • Campaigns & Email Marketing:
    • Implement monthly campaigns (e.g. sleep, immunity, stress).
    • Collaborate with the business owner to plan and execute email campaigns.
    • Create emails that educate, guide, and convert.
    • Build and optimise automated email flows.
    • Align campaigns across website, email, and social.
    • Build and optimize automated email flows and database-driven workflows.
  • Customer Journey & Social:
    • Create clear pathways from problem → product → purchase.
    • Support landing pages and simple funnels.
    • Schedule and manage social media aligned with campaigns.
    • Drive traffic to website and offers.
  • Performance & Optimisation:
    • Track sales, conversion rates, and campaign performance.
    • Identify what is working and improve results.
    • Implement ongoing optimisation of website and campaigns.
  • Key Deliverables:
    • Regular website updates and improvements.
    • Monthly campaigns and offers.
    • Email campaigns and basic automations.
    • Performance reporting with insights.
    • Segmentation strategies and automated customer journey workflows.

To Apply, please create your profile at app.wrkpod.com for your application as this is part of the new application process, and click this link for the job details: here

All successful applicants will be stationed in our office at DUMAGUETE CITY, TANJAY CITY, BACOLOD CITY, CEBU CITY, OR ILOILO CITY. 

Good luck and God Bless!