Job Description
We are seeking a passionate Digital Marketing Specialist with proven experience in managing Google Ad campaigns, social media campaigns, and other direct/paid online advertisements. In this role, you will manage and optimize campaigns with a focus on achieving key performance metrics such as conversion rates (CVR), click-through rates (CTR), return on ad spend (ROAS), and other relevant KPIs. You will drive outcomes for the market-leading tennis and racquets operator in Australia, covering various business units including Tennis and Pickleball Coaching, Court Hire, Retail, Venue Hire & Events, Padel Tennis, and Voyager subsidiaries.
Job Title
Digital Marketing Specialist
Work Schedule
- Day shift
Job Qualifications/Requirements
- Proven experience managing Google Ad campaigns and social media advertising.
- Demonstrated ability to handle client campaign spends effectively.
- In-depth experience with implementation and execution of digital marketing strategies.
- Excellent proficiency with Google Ads.
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Ads/Meta Business Suite/Meta Pixel, and other SEM platforms.
- Familiarity with AI tools and automation strategies in digital marketing (desirable but not mandatory).
- Familiarity with AI tools and automation strategies in digital marketing (desirable but not mandatory).
- Experience with performance metrics, including conversion rates (CVR), click-through rates (CTR), and return on ad spend (ROAS).
- Effective communication abilities to collaborate with cross-functional teams.
- Ability to craft compelling ad copy aligned with brand guidelines.
- Prior experience in the sports or entertainment industries is preferred but not essential.
- Willingness to learn and adapt to new technologies, including AI and automation tools.
Job Responsibilities
- Develop, implement, and manage paid search campaigns across various platforms, including Google Ads, social media, and other direct/paid online advertisements.
- Strategize, create, and optimize ads to drive business objectives and maximize return on investment (ROI).
- Implement conversion tracking to accurately measure campaign ROI.
- Continuously monitor and report on key performance metrics, including click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).
- Utilize Google Analytics (GA4) to track campaign performance and derive actionable insights from data analysis.
- Conduct thorough campaign audits and develop strategic plans to enhance campaign effectiveness.
- Craft compelling ad copy and visuals that align with brand guidelines and resonate with target audiences.
- Ensure all ad creatives are optimized for various platforms and devices.
- Manage and optimize campaigns across platforms such as LinkedIn, YouTube, Facebook, TikTok, and others.
- Ensure a consistent brand message across all digital marketing channels.
- Incorporate AI and automation tools into marketing strategies to improve efficiencies and drive growth.
- Stay updated on the latest trends in AI technology and its applications in digital marketing.
- Work closely with cross-functional teams, including content creators, designers, and sales, to align marketing strategies with overall business goals.
- Communicate campaign results and insights to stakeholders effectively.
- Conduct market research to identify opportunities for growth and improvement within the digital marketing landscape.
- Stay informed on industry trends, competitor activities, and emerging digital marketing strategies.
Good luck and God Bless!