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Digital Marketing Lead

Job Description

We are looking for a hands-on Digital Marketing Lead to join an international online marketplace operating in the travel and events sector. This hands-on role will involve taking ownership of day-to-day marketing execution across brand, content, campaigns and reporting.

This role is ideal for someone who is practical, creative, analytical, organised and genuinely interested in digital marketing, social media, AI tools, customer behaviour and high-quality content.

We are not looking for a traditional corporate marketing manager who only creates strategy documents. We are looking for someone who can work closely with senior leadership, understand the direction of the business, turn ideas into action, and help test, improve and execute marketing activity day to day.

The business has a clear view of its goals, target market, brand direction and the strategies it wants to test. This person will play a critical role in helping bring those strategies to life across the website, SEO/AEO, social media, email, content, campaigns, customer touchpoints and internal workflows.

AI will also be an important part of the role. We want someone who is comfortable using AI tools to improve the speed, quality and consistency of marketing execution, while still applying strong human judgement, excellent English, good design taste and strong copywriting skills.

The right person will have grown up with digital platforms, understand how people consume content today, and be a regular consumer of social media, online trends and digital experiences. At the same time, they should have enough experience to think commercially, understand marketing fundamentals and take ownership of execution.

This is a hands-on role suited to someone who wants to be directly involved in building, testing and improving marketing activity, rather than simply managing from a distance.

Job Title

  • Digital Marketing Lead

Work Schedule
  • Day Shift
Job Qualifications/Requirements
  • 4–6 years of hands-on digital marketing experience across areas such as SEO, content, social media, email marketing, analytics, website content or campaign execution.
  • Advanced Written and Verbal English (non-negotiable) and strong copywriting skills are essential. Write in polished, natural and professional English to influence international clients, including couples from Australia, the US, UK, Singapore and other overseas markets.
  • Strong hands-on design capability.
  • Strong understanding of digital marketing fundamentals, customer journeys and online consumer behaviour.
  • Comfortable using AI tools such as ChatGPT and other platforms for marketing, content, research, reporting and workflow improvement.
  • Strong interest in social media, digital trends and how people consume content today.
  • Good analytical ability, with the confidence to review results and suggest improvements.
  • Highly organised, detail-oriented and able to manage multiple marketing tasks at once.
  • Hands-on attitude and willingness to execute, not just plan.
  • Experience in travel, hotels, weddings, luxury, hospitality, tourism or customer service is highly regarded but not essential.
  • Experience with tools such as Canva, CapCut, Google Analytics, Google Search Console, Meta Business Suite, WordPress, CRM tools or project management tools would be an advantage.
Job Responsibilities
  • Work closely with senior leadership to translate marketing strategy into clear weekly actions, priorities and deliverables.
  • Execute marketing activity across website content, SEO/AEO, social media, email marketing, CRM, lead nurturing, campaigns and customer touchpoints.
  • Take ownership of day-to-day marketing execution, ensuring work is completed consistently, accurately and on time. This includes building and managing content calendars, campaign timelines and weekly marketing workflows.
  • Identify gaps in current marketing activity and recommend practical ways to improve performance, quality, consistency and results.
  • Help improve the customer journey from first discovery through to enquiry, follow-up and conversion.
  • Brand & Visual Execution – Maintain the company’s brand voice and visual consistency across client and partner touchpoints, with the ability to create polished, on-brand assets for social media, email campaigns and website content.
  • Content & Copywriting – Create, edit and improve high-quality copy for website pages, emails, social media captions, blogs, campaigns and customer communication templates.
  • SEO/AEO & Website Growth – Support SEO/AEO and website growth initiatives to improve organic search visibility, answer engine visibility and high-intent traffic through content updates, on-page optimisation, internal linking, landing page improvements and keyword targeting.
  • Social Media – Plan, create, schedule and post social media content across platforms such as Instagram, TikTok, Facebook and other relevant channels.
  • Analytics & Reporting – Track marketing performance, conversion, ROI and campaign progress. Prepare regular updates and recommend practical improvements based on data, results and customer behaviour.
  • Marketing Efficiency & AI Tools – Use AI tools, automation and digital platforms to improve content creation, research, reporting, workflow efficiency and marketing productivity.
  • Team Collaboration – Coordinate with internal teams to support marketing activity, improve customer-facing communication and ensure consistent execution across departments.
  • Regular Reviews – Join regular team reviews to discuss progress, results, issues, opportunities and next priorities.

To Apply, please create your profile at app.wrkpod.com for your application as this is part of the new application process, and click this link for the job details: here

All successful applicants will be stationed in our office at DUMAGUETE CITY.

Good luck and God Bless!