Job Description
Join our team as a Digital Marketing & Content Specialist at a leading Australian boat charter booking agency. You’ll work closely within our small team to drive social media, content creation, and digital strategies that boost brand awareness and audience engagement.
Job Title
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Digital Marketing & Content Specialist
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. (preferred but open to others who have had relevant experience).
- Minimum 2 years experience in social media or digital marketing in favourable (preferably in tourism/events)
- Strong understanding of social media platforms, algorithms and industry best practices.
- Excellent communication skills with strong attention to detail and creativity.
- Proficiency in Meta Business Suite and content creation tools eg: Canva.
- Strong communication, creativity, and organizational skills.
- Experience in SEO strategies and email marketing eg: Mailchimp or GHL is essential.
- Familiarity with Google Analytics, Facebook/Instagram ads is a plus.
- Ability to work independently while collaborating effectively with the team.
- Knowledge of AI tools like ChatGPT for content optimization.
Job Responsibilities
- Manage social media accounts, scheduling content, engaging with followers, respond to inquiries, and ensuring branding consistency.
- Monitor and manage online reputation by responding to social media and Google reviews professionally.
- Assist in the development and execution of paid social media campaigns to enhance brand visibility and generate leads.
- Assist in creating compelling and engaging content for social media, blogs, emails, and marketing materials.
- Collaborate with graphic designer to develop visually appealing materials, such as banners, infographics, and digital ads.
- Plan, write, coordinate and collaborate blog content strategy, including topic brainstorming, SEO implementation, while using analytics tools to track performance and refine strategies for improved visibility.
- Support the planning and execution of marketing campaigns, including tracking timelines and tasks.
- Develop and execute email marketing campaigns in GHL, including content creation, list management, and A/B testing for optimization.
- Analyze marketing data and performance metrics to provide insights and recommendations for optimization.
- Work closely with the marketing, sales, and management team to align digital marketing efforts with overall business objectives.
Good luck and God Bless!