Job Description
A Social Media Manager is responsible for developing and implementing a company’s social media strategy to enhance its online presence and improve marketing and sales efforts. This role involves creating content, managing posts, engaging with the audience, and analyzing performance metrics to ensure the social media strategy aligns with the business goals.
Job Title
- Social Media Manager
Work Schedule
- Dayshift
Job Qualifications/Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role.
- In-depth knowledge of various social media platforms and best practices.
- Proficiency in social media management and analytics tools (e.g.,
- Hootsuite, Buffer, Sprout Social, Google Analytics).
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong organizational and multitasking skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Job Responsibilities
- Create a comprehensive social media plan aligned with business goals.
- Define the target audience and determine the appropriate platforms to reach them.
- Set specific objectives and key performance indicators (KPIs) for each social media campaign.
- Produce engaging and high-quality content for various social media platforms including text posts, images, videos, and infographics.
- Collaborate with the marketing and design teams to develop and curate content.
- Ensure brand consistency in content creation across all social media channels.
- Schedule and publish posts on various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, Pinterest).
- Monitor social media channels for engagement, comments, and messages, and respond promptly.
- Foster community engagement by interacting with followers and building relationships.
- Use social media analytics tools to track and report on key metrics (e.g., reach, engagement, conversion rates).
- Analyze performance data to gain insights and optimize strategies.
- Provide regular reports on social media performance and make data-driven recommendations for improvement.
- Plan and execute social media advertising campaigns.
- Manage budget for paid promotions and monitor ad performance.
- Adjust campaigns based on performance metrics to maximize ROI.
- Stay updated on the latest social media trends, tools, and best practices.
- Explore and implement new features and platforms to stay ahead in the social media landscape.
- Conduct competitor analysis to identify opportunities and areas for improvement.
- Work closely with other departments (e.g., marketing, sales, customer service) to align social media strategies with overall business goals.
- Coordinate with influencers, brand ambassadors, and other partners to enhance brand visibility and engagement.
Good luck and God Bless!