Job Description
Why Leave Town is a leading provider of shop local gift cards, dedicated to supporting communities in promoting and sustaining local businesses. We are seeking a creative and organized Marketing Assistant to join our remote team. This role is critical in developing marketing content and managing our social media presence, ensuring our partners and customers are engaged and informed.
As a Marketing Assistant at Why Leave Town, you will be responsible for creating engaging marketing content and managing our social media accounts. You will work closely with our program partners to develop promotional materials and lead the design and execution of our social media strategy. This position requires a blend of creativity, technical skill, and marketing knowledge.
Job Title
- Marketing Assistant
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
- Strong creative thinking and an eye for design.
- Excellent written and verbal communication skills.
- Basic understanding of marketing concepts and principles.
- Ability to work collaboratively in a team environment.
- Proficiency in design tools (e.g., Adobe Creative Suite, Canva) and familiarity with various content creation tools.
- Experience with social media management and strategy.
- A passion for staying up-to-date with marketing trends and emerging technologies.
- Self-motivated and able to work independently
Job Responsibilities
- Develop and design marketing materials such as social media posts, posters, stickers, and other promotional items for our program partners.
- Ensure that all content aligns with our brand guidelines and meets the needs of our partners.
- Work with various design tools to create visually appealing and effective marketing materials.
- Plan, design, and manage our social media presence on Facebook and Instagram, with the potential to expand to other platforms.
- Develop a content calendar and schedule posts to ensure consistent and engaging content.
- Monitor social media channels, respond to comments and messages, and engage with our audience.
- Track and analyze social media performance to provide insights and recommendations for improvement.
- Assist in the planning and execution of marketing campaigns.
- Conduct research to identify industry trends, competitive analysis, and potential target audiences.
- Analyze marketing data and performance metrics to optimize campaigns and content.
- Assist in creating and sending email marketing campaigns, including list management and A/B testing.
- Coordinate and promote company webinars and promotional activities.
- Collaborate with cross-functional teams, including sales and design, to ensure marketing initiatives align with company objectives.
Good luck and God Bless!