Job Description
We are seeking a creative and detail-oriented Marketing Assistant to support the execution of digital marketing strategies. As a key team member, you’ll assist in managing social media, email campaigns, and content creation to grow an online community of women learning photography. This role is ideal for someone with a passion for marketing, an eye for design and photography, and a willingness to learn and grow in the digital marketing space. You will be working closely with the business owner and the existing marketing team to implement creative ideas and help drive business growth.
Job Title
- Marketing Assistant
Work Schedule
- Day shift
Job Qualifications/Requirements
- Experience in digital marketing or a related field (junior to mid-level).
- A passion for photography and design, with experience using tools like Canva for creative projects.
- Familiarity with social media management (Facebook, Instagram), content creation, and video editing tools such as CapCut.
- Experience with email marketing platforms (ActiveCampaign or similar CRMs).
- Basic understanding of WordPress for updating blogs and content (preferred).
- Strong written and verbal communication skills in English.
- Ability to work independently and collaboratively within a team environment.
- A proactive attitude with the ability to adapt to changing needs and priorities.
- Hands-on experience with Facebook Ads and other paid advertising platforms.
- An understanding of sales funnels and how to nurture leads through digital marketing.
- A keen interest in photography or visual design that can contribute to content quality.
Job Responsibilities
- Assist with managing social media platforms (Facebook, Instagram), including scheduling posts, responding to comments/DMs, and monitoring engagement.
- Create and edit content such as Instagram Reels, videos, and ads using tools like Canva and CapCut.
- Help with content recycling by taking core content (e.g., blog posts, videos) and repurposing it for social media.
- Assist in managing email marketing campaigns, automations, list management, and A/B testing (using ActiveCampaign).
- Contribute to blog posts and assist with WordPress updates, including selecting and sharing community photography content.
- Track performance of social media and ad campaigns, split test creatives, and provide insights on what works best.
- Conduct research on marketing trends, competitive analysis, and potential target audiences for advertising campaigns.
- Support planning and executing digital marketing campaigns, helping to track timelines and ensure smooth workflow.
- Assist with data analysis to provide performance reports and recommendations for optimizing campaigns.
Good luck and God Bless!