Discover exactly what tasks you can empower offshore staff to complete and grow your business faster than ever before.
Job Description
As our Meta and Google Ads Specialist, you’ll develop and execute impactful advertising strategies that capture attention, drive brand awareness, and ultimately increase sales. You’ll have a direct hand in showcasing Pawlie’s unique approach to women’s fashion and connecting with a growing audience.
Job Title
Google & Meta Ads Specialist
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Demonstrated experience planning and managing successful social media ad campaigns as top priority.
- Proven track record optimizing Google Ads, including Shopify site optimization.
- Skilled at interpreting data and turning insights into actionable strategies.
- Capable of juggling multiple initiatives while maintaining quality and consistency.
- Willingness to collaborate, share ideas, and bring fresh solutions to the table, while also thriving independently.
- Solid understanding of marketing principles and digital best practices.
- Familiarity with marketing automation tools and CRM systems is a plus.
Job Responsibilities
- Plan, launch, and optimize paid media campaigns across Meta, Google, and other relevant channels.
- Track campaign performance, analyze metrics, and leverage insights to boost ROI.
- Create compelling ad copy that resonates with fashion-forward audiences and drives conversions.
- Work closely with creative and content teams to maintain consistent branding and messaging.
- Keep up with digital marketing innovations and competitor activities, suggesting fresh ideas to stay ahead.
- Conduct keyword research, competitor analysis, and manage bids to ensure maximum visibility.
- Prepare regular performance reports, sharing successes, challenges, and recommendations for continuous growth.
Good luck and God Bless!