Job Description
As our Meta and Google Ads Specialist, you’ll develop and execute impactful advertising strategies that capture attention, drive brand awareness, and ultimately increase sales. You’ll have a direct hand in showcasing Pawlie’s unique approach to women’s fashion and connecting with a growing audience.
Job Title
Google & Meta Ads Specialist
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Demonstrated experience planning and managing successful social media ad campaigns as top priority.
- Proven track record optimizing Google Ads, including Shopify site optimization.
- Skilled at interpreting data and turning insights into actionable strategies.
- Capable of juggling multiple initiatives while maintaining quality and consistency.
- Willingness to collaborate, share ideas, and bring fresh solutions to the table, while also thriving independently.
- Solid understanding of marketing principles and digital best practices.
- Familiarity with marketing automation tools and CRM systems is a plus.
Job Responsibilities
- Plan, launch, and optimize paid media campaigns across Meta, Google, and other relevant channels.
- Track campaign performance, analyze metrics, and leverage insights to boost ROI.
- Create compelling ad copy that resonates with fashion-forward audiences and drives conversions.
- Work closely with creative and content teams to maintain consistent branding and messaging.
- Keep up with digital marketing innovations and competitor activities, suggesting fresh ideas to stay ahead.
- Conduct keyword research, competitor analysis, and manage bids to ensure maximum visibility.
- Prepare regular performance reports, sharing successes, challenges, and recommendations for continuous growth.
Good luck and God Bless!