Job Description
We are seeking a skilled and proactive Digital Platform Specialist to manage and enhance our digital platforms. The ideal candidate will be responsible for maintaining and optimizing our online presence, ensuring seamless user experiences, and driving engagement across various digital channels. This role requires a combination of technical expertise, creative problem-solving skills, and a strong understanding of digital marketing strategies.
Job Title
- Digital Platform Specialist
Work Schedule
- Dayshift
Job Qualifications/Requirements
- Strong understanding of web technologies (HTML, CSS, JavaScript).
- Proficiency in content management systems (e.g., WordPress, Drupal).
- Experience with analytics tools (e.g., Google Analytics, Adobe Analytics).
- Knowledge of SEO/SEM best practices.
- Excellent project management and organizational skills.
- Strong problem-solving abilities and attention to detail.
- Ability to work collaboratively in a team environment and communicate effectively.
Job Responsibilities
- Oversee the day-to-day operations of digital platforms, including websites, mobile applications, and social media channels.
- Ensure platforms are up-to-date, secure, and performing optimally.
- Coordinate with IT and web development teams for updates, troubleshooting, and maintenance.
- Develop, curate, and manage content across all digital platforms.
- Ensure content is engaging, accurate, and aligned with brand guidelines.
- Collaborate with marketing and design teams to produce high-quality digital assets.
- Conduct regular audits and user testing to identify areas for improvement.
- Implement changes to enhance usability, navigation, and overall user satisfaction.
- Monitor and analyze user behavior and feedback to inform future enhancements.
- Assist in the planning and execution of digital marketing campaigns.
- Utilize SEO, SEM, and other digital marketing techniques to drive traffic and engagement.
- Track and report on the performance of digital marketing efforts.
- Use analytics tools to monitor platform performance and user engagement.
- Generate regular reports on key metrics and provide insights to stakeholders.
- Recommend data-driven strategies to improve digital platform effectiveness.
- Manage digital projects from conception to completion, ensuring timely delivery and quality.
- Coordinate with cross-functional teams and external vendors as necessary.
- Maintain project documentation and communicate progress to stakeholders.
Good luck and God Bless!