Job Description
We are looking for a proactive and organized B2B Marketing Coordinator to support both marketing and lead sales efforts for a hospitality operations software company. The ideal candidate will handle follow-up sales (no cold calls), manage CRM updates, and execute EDMs using tools like Mailchimp. This is an intermediate-level role with direct client communication, requiring someone who is eager to learn, asks questions, and thrives in a structured, supportive environment. You’ll be working with a team that serves major global hotel brands and will receive full onboarding and content support.
Job Title
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B2B Marketing Coordinator
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Marketing or sales support role, preferably in B2B or SaaS.
- Written communication skills with attention to tone and clarity (all relevant content will be provided).
- Experience with CRM systems (e.g., HubSpot).
- Familiarity with email marketing tools (e.g., Mailchimp, ActiveCampaign).
- Highly organized with the ability to manage multiple projects at once.
- Professional, proactive, and customer-focused attitude.
Job Responsibilities
- Marketing (35%):
• Create, design, and send professional EDMs (Electronic Direct Mail) using tools such as Mailchimp, BPN CRM, or similar.
• Develop customer-facing email communications and update templates for product updates, onboarding, and announcements.
• Maintain and segment CRM/email lists based on customer type, geography, or activity.
• Coordinate the scheduling and delivery of regular newsletters and product communications to existing customers and leads (content will be provided).
• Assist with formatting presentations (PowerPoint), one-pagers, and marketing collateral for sales use.
• Track email campaign performance (open rates, CTR, etc.) and suggest improvements. - Lead Sales Support (65%):
• Manage incoming leads and qualify them according to predefined criteria.
• Regularly follow up on provided lead lists (no cold sales calls required).
• Prepare proposals, quotes, and demo meeting materials.
• Maintain CRM records, ensuring all lead data is up to date and well organized.
• Assist in following up with prospects after demos or email campaigns.
• Coordinate online onboarding calls and handovers to BPN operations staff.
• Generate regular weekly activity reports and summaries for internal stakeholders.
Good luck and God Bless!


