Job Description
The Digital Marketing & Web Development Specialist is responsible for directly managing and executing website development tasks, including designing and building new landing pages while optimizing the company’s digital marketing initiatives. This role involves hands-on development, creating high-performing digital assets, analyzing data, and leveraging advanced tools to enhance user experience (UX) and drive business growth through innovative and effective digital strategies.
Job Title
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Digital Marketing & Web Development Specialist
Work Schedule
- Day Shift
Job Qualifications/Requirements
- Certification in NetSuite, SuiteCommerce Advanced, with hands-on experience in website development, design, and customization.
- Experience (ideal Advance certification) in HubSpot and Google platforms (Ads, Analytics, Tag Manager, Search Console).
- A minimum of 5 years of experience in digital marketing, website development, and landing page creation.
- Expertise in creating and optimizing landing pages within HubSpot and similar platforms.
- Strong knowledge of SEO best practices, including technical SEO, keyword research, and on page/off page optimization.
- Advanced skills in HTML, CCS, and basic coding for website customization and troubleshooting.
- Experience with marketing integrations, ensuring seamless communication between platforms.
- Proven ability to manage and optimize Google Ads campaigns and implement tracking via pixels and tags.
- Strong data analytics skills to interpret campaigns results, generate insights, and refine strategies.
- Familiarity with AI tools for enhancing marketing and web development efficiency.
- Experience managing Meta (Facebook/Instagram) and LinkedIn in social media campaigns, including advertising and audience targeting.
- Solid understanding of UX design principles to create user-friendly and visually appealing web assets.
- Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
- Strong communication and collaboration skills to work effectively with internal teams and stakeholders.
- Ability to work independently in an off-site capacity while maintaining regular communication and reporting.
Job Responsibilities
- Design, develop, and maintain company websites using NetSuite SuiteCommerce Advanced, ensuring functionality, responsiveness, and alignment with business objectives and branding standards.
- Create and build landing pages within HubSpot and NetSuite to support marketing campaigns, lead generation, and other business initiatives.
- Manage and implement HubSpot Email Marketing (EDM) layouts, forms, and workflows to enhance engagement and drive conversions
- Develop, execute, and optimize Google Ads campaigns, as well as manage Google Analytics, Tags, Search Console, and Google Business for performance tracking and growth.
- Conduct data analysis to measure campaign effectiveness, generate insights, and recommend actionable strategies for improvement.
- Optimize websites and content for SEO, including keyword research, on-page/off-page strategies, and technical SEO implementation.
- Utilize HTML and coding expertise to customize websites, troubleshoot issues, and improve functionality and performance.
- Integrate marketing platforms, ensuring seamless communication and data flow between HubSpot, NetSuite, and other tools.
- Implement AI-driven solutions to streamline marketing activities and enhance campaign performance.
- Manage tracking pixels, ensuring accurate data collection and performance monitoring for digital campaigns.
- Plan, create, and manage LinkedIn and Meta (Facebook/Instagram) social media campaigns to drive engagement and lead generation.
- Identify and deliver UX design enhancements to improve usability, accessibility, and overall customer experience across digital platforms.
- Collaborate with cross-functional teams to align digital marketing efforts with overarching business goals
- Perform other tasks related to digital marketing, website management, and technical support as requested by management.
Good luck and God Bless!